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Problem: interview people that would like to use this product. ask them what they think about the platform. create written report of feedback from 100 people. this goal is achievable, in 5 weeks, if you keep a weekly pace of asking 20 people. this is relevant because customers will help us know if we are building the correct platform that will generate traffic. the work we are doing can become irrelevant if no one uses it. 10 people can be reached . 1 person per day. it would take 10 days to reach this goal.