create videos on YouTube and blogs that communicate the problem you are trying to solve for your ideal customer.
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zfrika strategy
Use inbound/content marketing to start building a fanbase of "perfect customers". Check out http://blog.hubspot.com/ for some good insights. There's a great saying that goes "fall in love with your market, not your product." Your content marketing should focus on helping your perfect customers/fans solve real problems and should provide real value.
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