create a cohort analysis. Cohort Analysis (The "Gold Standard" of Traction) The text mentions Retention Cohorts. This is the most honest way to measure traction. Instead of looking at total users, you look at a group that joined in January vs. a group that joined in February. Traction looks like: The January group stops leaving after month three. The line on the graph "flattens." If the line keeps dropping to zero, you don't have traction; you just have a temporary novelty.
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zfrika strategy